Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon

Fuein Vera Kum; Ofeh Evina Anchi; Lucy Ajubeseh

doi:doi:10.11648/j.hep.20261101.11

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Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon

Fuein Vera Kum^*

, Ofeh Evina Anchi

, Lucy Ajubeseh

Published in International Journal of Health Economics and Policy (Volume 11, Issue 1)

Received: 5 December 2025 Accepted: 23 December 2025 Published: 19 January 2026

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Abstract

The purpose of this study was to investigate the determinants of mothers’ exposure to the media and examine its effect on child health in Cameroon. Data was obtained through a survey from the Cameroonian Demographic and Health survey (CDHS) 2018. The study employed a Probit regression to examine the determinants of mothers’ exposure to the media and its effect on child health in Cameroon. The results from this analysis revealed that, an increase in the household membership negatively and significantly affects mothers’ exposure to the media for those having a Television (-0.0391) and those having mobile phones (-0.0426). Also, those living in the rural area with regards to place of residence shows a positive significant effect (0.7689) as concerns television ownership and a negative significant effect (-0.3404) for mobile phone ownership. Households having electricity depicts a significant negative and positive effect respectively with regards to television (-1.0727) and mobile phone (0.6185) ownership. Being more educated as per the different categories of education shows a positive statistically significant effect on mother’s exposure to the media as compared to not being educated for both television and mobile phone ownership. The results equally revealed that, the frequency of listening to the radio and watching a television more than once a week had a positive effect on child’s health as compared to not listening to the radio or watching Television at all (0.113 and 0.495 respectively), though statistically significant only for watching television. The frequent use of the internet (at least once a week) had a positive statistically significant effect on child’s health in Cameroon at 10%, with a coefficient of 0.337. From the results, we recommend that, the government should prioritize improving access to electricity in households across Cameroon, especially in underserved areas and also implement programs that promote maternal education and media literacy to increase awareness of health-related media messages.

Published in	International Journal of Health Economics and Policy (Volume 11, Issue 1)
DOI	10.11648/j.hep.20261101.11
Page(s)	1-16
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2026. Published by Science Publishing Group

Keywords

Cameroon, Child Health, Media, Mothers’ Exposure

References

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APA Style

Kum, F. V., Anchi, O. E., Ajubeseh, L. (2026). Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon. International Journal of Health Economics and Policy, 11(1), 1-16. https://doi.org/10.11648/j.hep.20261101.11

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ACS Style

Kum, F. V.; Anchi, O. E.; Ajubeseh, L. Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon. Int. J. Health Econ. Policy 2026, 11(1), 1-16. doi: 10.11648/j.hep.20261101.11

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AMA Style

Kum FV, Anchi OE, Ajubeseh L. Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon. Int J Health Econ Policy. 2026;11(1):1-16. doi: 10.11648/j.hep.20261101.11

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@article{10.11648/j.hep.20261101.11,
  author = {Fuein Vera Kum and Ofeh Evina Anchi and Lucy Ajubeseh},
  title = {Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon},
  journal = {International Journal of Health Economics and Policy},
  volume = {11},
  number = {1},
  pages = {1-16},
  doi = {10.11648/j.hep.20261101.11},
  url = {https://doi.org/10.11648/j.hep.20261101.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hep.20261101.11},
  abstract = {The purpose of this study was to investigate the determinants of mothers’ exposure to the media and examine its effect on child health in Cameroon. Data was obtained through a survey from the Cameroonian Demographic and Health survey (CDHS) 2018. The study employed a Probit regression to examine the determinants of mothers’ exposure to the media and its effect on child health in Cameroon. The results from this analysis revealed that, an increase in the household membership negatively and significantly affects mothers’ exposure to the media for those having a Television (-0.0391) and those having mobile phones (-0.0426). Also, those living in the rural area with regards to place of residence shows a positive significant effect (0.7689) as concerns television ownership and a negative significant effect (-0.3404) for mobile phone ownership. Households having electricity depicts a significant negative and positive effect respectively with regards to television (-1.0727) and mobile phone (0.6185) ownership. Being more educated as per the different categories of education shows a positive statistically significant effect on mother’s exposure to the media as compared to not being educated for both television and mobile phone ownership. The results equally revealed that, the frequency of listening to the radio and watching a television more than once a week had a positive effect on child’s health as compared to not listening to the radio or watching Television at all (0.113 and 0.495 respectively), though statistically significant only for watching television. The frequent use of the internet (at least once a week) had a positive statistically significant effect on child’s health in Cameroon at 10%, with a coefficient of 0.337. From the results, we recommend that, the government should prioritize improving access to electricity in households across Cameroon, especially in underserved areas and also implement programs that promote maternal education and media literacy to increase awareness of health-related media messages.},
 year = {2026}
}

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TY  - JOUR
T1  - Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon
AU  - Fuein Vera Kum
AU  - Ofeh Evina Anchi
AU  - Lucy Ajubeseh
Y1  - 2026/01/19
PY  - 2026
N1  - https://doi.org/10.11648/j.hep.20261101.11
DO  - 10.11648/j.hep.20261101.11
T2  - International Journal of Health Economics and Policy
JF  - International Journal of Health Economics and Policy
JO  - International Journal of Health Economics and Policy
SP  - 1
EP  - 16
PB  - Science Publishing Group
SN  - 2578-9309
UR  - https://doi.org/10.11648/j.hep.20261101.11
AB  - The purpose of this study was to investigate the determinants of mothers’ exposure to the media and examine its effect on child health in Cameroon. Data was obtained through a survey from the Cameroonian Demographic and Health survey (CDHS) 2018. The study employed a Probit regression to examine the determinants of mothers’ exposure to the media and its effect on child health in Cameroon. The results from this analysis revealed that, an increase in the household membership negatively and significantly affects mothers’ exposure to the media for those having a Television (-0.0391) and those having mobile phones (-0.0426). Also, those living in the rural area with regards to place of residence shows a positive significant effect (0.7689) as concerns television ownership and a negative significant effect (-0.3404) for mobile phone ownership. Households having electricity depicts a significant negative and positive effect respectively with regards to television (-1.0727) and mobile phone (0.6185) ownership. Being more educated as per the different categories of education shows a positive statistically significant effect on mother’s exposure to the media as compared to not being educated for both television and mobile phone ownership. The results equally revealed that, the frequency of listening to the radio and watching a television more than once a week had a positive effect on child’s health as compared to not listening to the radio or watching Television at all (0.113 and 0.495 respectively), though statistically significant only for watching television. The frequent use of the internet (at least once a week) had a positive statistically significant effect on child’s health in Cameroon at 10%, with a coefficient of 0.337. From the results, we recommend that, the government should prioritize improving access to electricity in households across Cameroon, especially in underserved areas and also implement programs that promote maternal education and media literacy to increase awareness of health-related media messages.
VL  - 11
IS  - 1
ER  -

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Author Information

Fuein Vera Kum

Department of Economics of the Faculty of Economics and Management Sciences, University of Bamenda, Bambili, Cameroon

Contact Email

http://orcid.org/0000-0002-3580-6157
Ofeh Evina Anchi

Department of Economics of the Faculty of Economics and Management Sciences, University of Bamenda, Bambili, Cameroon

Contact Email

http://orcid.org/0009-0002-2558-8261
Lucy Ajubeseh

Department of Economics of the Faculty of Economics and Management Sciences, University of Bamenda, Bambili, Cameroon

http://orcid.org/0009-0002-8120-8403

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APA Style

Kum, F. V., Anchi, O. E., Ajubeseh, L. (2026). Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon. International Journal of Health Economics and Policy, 11(1), 1-16. https://doi.org/10.11648/j.hep.20261101.11

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ACS Style

Kum, F. V.; Anchi, O. E.; Ajubeseh, L. Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon. Int. J. Health Econ. Policy 2026, 11(1), 1-16. doi: 10.11648/j.hep.20261101.11

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AMA Style

Kum FV, Anchi OE, Ajubeseh L. Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon. Int J Health Econ Policy. 2026;11(1):1-16. doi: 10.11648/j.hep.20261101.11

Copy | Download

@article{10.11648/j.hep.20261101.11,
  author = {Fuein Vera Kum and Ofeh Evina Anchi and Lucy Ajubeseh},
  title = {Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon},
  journal = {International Journal of Health Economics and Policy},
  volume = {11},
  number = {1},
  pages = {1-16},
  doi = {10.11648/j.hep.20261101.11},
  url = {https://doi.org/10.11648/j.hep.20261101.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.hep.20261101.11},
  abstract = {The purpose of this study was to investigate the determinants of mothers’ exposure to the media and examine its effect on child health in Cameroon. Data was obtained through a survey from the Cameroonian Demographic and Health survey (CDHS) 2018. The study employed a Probit regression to examine the determinants of mothers’ exposure to the media and its effect on child health in Cameroon. The results from this analysis revealed that, an increase in the household membership negatively and significantly affects mothers’ exposure to the media for those having a Television (-0.0391) and those having mobile phones (-0.0426). Also, those living in the rural area with regards to place of residence shows a positive significant effect (0.7689) as concerns television ownership and a negative significant effect (-0.3404) for mobile phone ownership. Households having electricity depicts a significant negative and positive effect respectively with regards to television (-1.0727) and mobile phone (0.6185) ownership. Being more educated as per the different categories of education shows a positive statistically significant effect on mother’s exposure to the media as compared to not being educated for both television and mobile phone ownership. The results equally revealed that, the frequency of listening to the radio and watching a television more than once a week had a positive effect on child’s health as compared to not listening to the radio or watching Television at all (0.113 and 0.495 respectively), though statistically significant only for watching television. The frequent use of the internet (at least once a week) had a positive statistically significant effect on child’s health in Cameroon at 10%, with a coefficient of 0.337. From the results, we recommend that, the government should prioritize improving access to electricity in households across Cameroon, especially in underserved areas and also implement programs that promote maternal education and media literacy to increase awareness of health-related media messages.},
 year = {2026}
}

Copy | Download

TY  - JOUR
T1  - Mothers’ Exposure to the Media and Its Effect on Child Health in Cameroon
AU  - Fuein Vera Kum
AU  - Ofeh Evina Anchi
AU  - Lucy Ajubeseh
Y1  - 2026/01/19
PY  - 2026
N1  - https://doi.org/10.11648/j.hep.20261101.11
DO  - 10.11648/j.hep.20261101.11
T2  - International Journal of Health Economics and Policy
JF  - International Journal of Health Economics and Policy
JO  - International Journal of Health Economics and Policy
SP  - 1
EP  - 16
PB  - Science Publishing Group
SN  - 2578-9309
UR  - https://doi.org/10.11648/j.hep.20261101.11
AB  - The purpose of this study was to investigate the determinants of mothers’ exposure to the media and examine its effect on child health in Cameroon. Data was obtained through a survey from the Cameroonian Demographic and Health survey (CDHS) 2018. The study employed a Probit regression to examine the determinants of mothers’ exposure to the media and its effect on child health in Cameroon. The results from this analysis revealed that, an increase in the household membership negatively and significantly affects mothers’ exposure to the media for those having a Television (-0.0391) and those having mobile phones (-0.0426). Also, those living in the rural area with regards to place of residence shows a positive significant effect (0.7689) as concerns television ownership and a negative significant effect (-0.3404) for mobile phone ownership. Households having electricity depicts a significant negative and positive effect respectively with regards to television (-1.0727) and mobile phone (0.6185) ownership. Being more educated as per the different categories of education shows a positive statistically significant effect on mother’s exposure to the media as compared to not being educated for both television and mobile phone ownership. The results equally revealed that, the frequency of listening to the radio and watching a television more than once a week had a positive effect on child’s health as compared to not listening to the radio or watching Television at all (0.113 and 0.495 respectively), though statistically significant only for watching television. The frequent use of the internet (at least once a week) had a positive statistically significant effect on child’s health in Cameroon at 10%, with a coefficient of 0.337. From the results, we recommend that, the government should prioritize improving access to electricity in households across Cameroon, especially in underserved areas and also implement programs that promote maternal education and media literacy to increase awareness of health-related media messages.
VL  - 11
IS  - 1
ER  -

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